Leveraging customer testimonials for delivery service marketing is fundamental. When it comes to visibility, we often tend to focus our efforts on complex marketing solutions, while we tend to underestimate the power that our customers’ testimonials have. Yet, customer reviews are an integral and fundamental part of a successful courier advertising strategy.
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The Power of Testimonials for Delivery Service Marketing
When a potential interested lead reads a testimonial written by a real customer, they do not come into contact with the self-promoting brand. The review by a person who has decided to rely on a delivery service therefore performs the same function as any qualified word of mouth.
The delivery service that is the subject of the testimonials is recommended by those who have actually had to deal with it, and this is a very powerful tool.
Consumers, of course, tend to trust each other more than they trust a self-promoting brand. For this reason, testimonials add greater weight to the final purchasing decision that the potential customer will make.
Among other things, there is no doubt that most consumers, before purchasing a service, look for reviews to understand if what they have chosen to purchase will meet their expectations. This explains why reviews, whether positive or negative, have the power to influence a brand’s earnings.
How do testimonials increase the credibility of the delivery service?
Be careful though, because making the most of customer testimonials may not be immediate and obvious. Let’s now try to understand how opinions are used to increase the credibility of the delivery business. The simplest method to get a testimonial from a customer is almost obvious: just ask for it.
Whenever a customer shows satisfaction with a product or service purchased, that is the right time to obtain a positive testimonial for your delivery service marketing. A satisfied customer, in fact, will be willing to share their positive experience with a particular business.
A good way to obtain positive opinions is to identify which repeat customers are generally the most likely to support a business they trust.
Why Testimonials are Important for a Delivery Service
Customer reviews are feedback about your delivery service, highlighting weaknesses and recommendations on what you can improve.
Formation of loyalty
Searching for courier service becomes easier if it already has reviews from other consumers. This means that the delivery company has been operating for a long time, real people buy something from it and share their opinions. Moreover, opinions should be both positive and negative, but well-developed. If there are no reviews at all for your product or they are all laudatory, this undermines customer trust.
Business optimization
Customers themselves will tell you what they are not happy with, you can analyze it, eliminate gaps and make the delivery service even better. Sometimes reviews contain real ideas that can be adopted; it happens that buyers share their comparisons of your service with competitors’ services. All this is extremely valuable information if you want to develop, grow and attract new audiences.
Tools for Collecting Testimonials
A personal meeting
If you interact with a client personally, you can ask for testimonials in a format convenient for him or her. Most often this can be an audio review, photograph or short video.
Call
To receive detailed feedback over the phone, you need to prepare the structure of the conversation in advance so that at the end of the dialogue you do not receive the answer: “I liked everything, thank you.” Goodbye!”. Let you have a list of leading questions: “What exactly did you like,” “What characteristics of the service are important to you,” and so on. From the resulting conversation, you can make an audio review or translate it into text and use it for your delivery service marketing.
Ask for testimonials directly on the site
An excellent solution if the user has already purchased the service and visits again. You can make a convenient form asking you to leave a review or do it directly in your personal account.
How to Encourage Customers to Write Testimonials
There are many tools that will help you correctly and effectively ask a customer for testimonials. It doesn’t matter whether it’s a positive review, or whether the client rated the quality of your product as average. You will be surprised, but even negative customer reviews also “work” for you. So:
Develop a loyalty system
Let customers leave testimonials in exchange for some added value. There are many options, but the goal is the same – create conditions for exchanging additional benefits for the most valuable thing: information about the company.
Give access to multiple channels
It should be convenient for the client to leave a review. To do this, carefully analyze the structure of the site and other channels of communication with the client. Some people find it convenient to leave a rating directly on the site, some prefer to write a comment on social networks, and some want to leave their opinion through instant messengers: Telegram, or WhatsApp.
Show that testimonials work
Remember when we said that negative testimonials can also strengthen a company’s image? It’s true, bad reviews are left by people who have a specific problem with a product or service. Public apologies and timely assistance in resolving the issue make people understand that the company cares about its reputation and every client. Negative reviews also serve as an excellent “alarm” – they show which processes in the delivery company need to be improved.
Empower your Delivery Service with Feedback Feature
Onro delivery management software offers a robust feedback feature, specifically designed to capture valuable customer reviews that can be leveraged for delivery service marketing. This feature allows delivery businesses to seamlessly gather, organize, and display testimonials from their clients. With Onro, delivery services can easily integrate feedback collection into their operations.
We’re offering a free demo of our delivery management software, giving you firsthand experience with our easy-to-use feedback feature. Discover how Onro can streamline your operations, improve customer satisfaction, and transform testimonials into growth opportunities.
Try Onro for Free
Get your free access to the Onro All-in-one Delivery Management Software.
Conclusion
We understood that leveraging customer testimonials for delivery service marketing is essential. Testimonials provide social proof to potential customers. They make your delivery brand credible, and provide valuable feedback from the people who know your product or service best – your customers. Most importantly, reviews play an important role in the buying process because 97 percent of customers claim that reviews influence their purchasing decisions.
